A smart marketing budget is the most important things you can do for your company so why are so many small businesses scared of it a man with a very successful small business recently called me . Before we discuss the most important marketing strategies small business should take up we assume that you have done some basic research work for instance we understand that you know your market and customers well if you do not know then research the existing conditions in your niche market where you want to sell your products or services research your target customers also after all a . Step 1 look at the big picture a marketing budget is essential for your small business at any stage however knowing where you are on your small business journey can help you make important decisions essentially there are two obvious categories your business can fall under start up or running your current start up or expert status . What are my creative ideas for marketing on a budget ill list them off for you one by one just because i like you 11 smart ways to market your business on a small budget make your message clear why spend hundreds of dollars on marketing materials if most people dont get it anyway if people dont get what youre trying to say they wont buy from you ask yourself . Referral program ideas for small business ten ways to reward your most loyal customers 11 use google adwords while google adwords is more expensive than many other marketing options available you should still consider it because when done well it can be a very powerful marketing tool